Based in southern Germany, dentist Jens Peter Fräntzki is running a well-known dental practice in the heart of Überlingen/Bodensee. In third generation with the practice Fräntzki asked us to freshen up the brand, but maintain consistency for their online and offline communication.
First we developed a name strategy, as the dental practice has been known as "Jens-Peter-Fräntzki" and before that as "Heinz-Peter Fräntzki". We suggested to keep the name short, using only the surname. It is highly recognizable in the community and research showed us that clients where regularly referring to him as "Fräntzki".
For the Identity, we chose a clean typeface with a mint blue color reflecting freshness.
For the printed material we used Fedrigoni Spendorgel extra white, which has a smooth and super white shine to it.
For the online presence of Fräntzki we developed a very minimal, less wordy design approach. The Fräntzki dentists and doctors consult clients on a very personal level. Concequently, we wanted to move away from the online health diagnostics, with all the standard and somewhat superficial explanations of operations and procedures. We organized a photo shoot of the practice allowing plenty of material to use. The site resizes automatically to always completely fill the browser window.
The website can be viewed at: www.fraentzki.de
